Sara began her professional life as a vocalist in a rock band before moving, via short term contracts with, among others, IMG, to The Telegraph Group in 1995. There she swiftly rose from Telesales Executive to become the Travel Sales Manager. Sara headed a sales team of eight and was responsible for revenues, sales, motivation, training and customer service. All these skills have come in useful since Sara switched career in October 2003 when she joined JMM and she now manages her own client group.